How People Interact With Search Engines

How People Interact With Search Engines A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search. Search engines utilize automated software applications (referred to as robots, bots, or spiders) that travel along the Web, following links from page to page, site to site. The information gathered by the spiders is used to create a searchable index of the Web. When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot. There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two. HOW DO SEARCH ENGINES WORK? Every search engine uses different complex mathematical formulas to generate search results. The results for a specific query are then displayed on the SERP. Search engine algorithms take the key elements of a web page, including the page title, content and keyword density, and come up with a ranking for where to place the results on the pages. Each search engines algorithm is unique, so a top ranking on Yahoo! does not only a short period before the search engines developers become wise to the tactics and change their algorithm. More likely, sites using these tricks will be labeled as spam by the search engines and their rankings will plummet. animation mean nothing to search engines, but the actual text on your pages does. It is difficult to build a Flash site that is as friendly to search engines; as a result, Flash sites will tend not to rank as high as sites developed with well coded HTML and CSS (Cascading Style Sheets a complex mechanism for adding styles to website pages above and beyond regular HTML). If the terms you want to be found by do not appear in the text of your website, it will be very difficult for your website to yield high placement in the SERPs. Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the sites meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine. Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index. In both cases, when you query a search engine to locate information, youre actually searching through the index that the search engine has created -you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search guarantee a prominent ranking on Google, and vice versa. To make things more complicated, the algorithms used by search engines are not only closely guarded secrets, they are also constantly undergoing modification and revision. This means that the criteria to best optimize a site with must be surmised through observation, as well as trial and error and not just once, but continuously. Gimmicks less reputable SEO firms tout as the answer to better site rankings may work at best for engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasnt been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated. So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for. One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known keyword stuffing, or spamdexing. Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered important and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking. SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engines natural or un-paid (organic) search engine results In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search video search, academic search news search and industry-specific vertical search engines engines. As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content ,HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links or inbound links, is another SEO tactic. HOW PEOPLE INTERACT WITH SEARCH ENGINES We like to say Build for users, not search engines. When users have a bad experience at your site, when they cant accomplish a task or find what they were looking for, this often correlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is created, both with the search engine and the site providing the information or result. What are users looking for? There are three types of search queries users generally perform: Do Transactional Queries Action queries such as buy a plane ticket or listen to a song. Know Informational Queries When a user seeks information, such as the name of the band or the best restaurant in New York City. Go Navigation Queries Search queries that seek a particular online destination, such as Facebook or the homepage of the NFL. When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is the primary question search engines try to figure out millions of times per day. The search engines primary responsibility is to serve relevant results to their users. It all starts with the words typed into a small box. KEYWORD RESEARCH It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. Through the detective work of puzzling out your markets keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Its not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.

Experiment to Measure the Heart Rate and Ventilation Rate Before, During and After Moderate Exercise Essay

I predict that during exercise the heart and respiratory rate (RR) will increase depending on the intensity of exercise and the resting rates will be restored soon after exercise has stopped. I believe that the changes are caused by the increased need for oxygen and energy in muscles as they have to contract faster during exercise. When the exercise is finished the heart and ventilation rates will gradually decrease back to the resting rates as the muscles’ need for oxygen and energy will be smaller than during exercise. Experiment: 1. To start with the experiment we measured the persons resting heart rate and respiratory rate where there was no strain on the muscles. We continued to check both pulse and respiratory rates at 30 second intervals during the course of exercise. 2. We decided to make the length of each consecutive exercise 30 seconds long. Between each session we allowed the student’s pulse and respiratory rate return to their resting rates, otherwise the results would not be fair if both rates were higher at the start of the exercise. 3.  Throughout each exercise the student made sure that equal paces were maintained so that it would not affect the heart or respiratory rate in a different way. Immediately after exercise the subject sat down in a chair so that both the heart and respiratory rates could be taken. The pulse rate was measured first for 15 seconds, if we had taken the pulse rate for 1 minute the pulse rate would have slowed down. As soon as the pulse rate was taken we then took the respiratory rate for 15 seconds. We then waited for both rates to return to their normal resting rates before starting the next exercise. Fair Testing: Our experiment was about how the heart and respiratory rates are affected by exercise. Unless we use a stethoscope we cannot measure both rates directly. We measured the pulse rate on the carotid artery. This will keep the experiment fair because each heart beat set up a ripple of pressure which passes along the arteries. The ripple can be felt as a pulse as the artery’s muscular wall expands and relaxes. Measuring the pulse rate is measuring the subject’s hearts beats except there is minimal lapse between the beat and the pulse. The diastole and systole produce a very distinctive two tone sound which is very easily felt. So to make sure we do not count twice we will always count the first pulse of the two. (Boyle and Senior Pgs. 160 – 161) Tiffin (Northumberland College Notes Jan’12) Sources of Error: The sources of error in this experiment that we would have to include are: * Subject being fit / unfit †¢ Healthy / Unhealthy * Smoker / Non-smoker †¢ On regular medication * Drinker / Non-drinker †¢ Suffer from any illnesses * No ECG Monitor †¢ Male / Female We have to make sure that we keep the same person throughout. This is because every person has a different diet, fitness level, weight, stature or is a different gender. All these factors affect a person’s heart or respiratory rate. If the person was changed during the experiment the results would not be reliable or fair. The subject’s resting heart and respiratory rates would be different and their body’s reaction to exercise would also be different. The pace of the subject will affect their heart and respiratory rates. They may start off at a quick pace, but go slower when they begin to tire. The subject must rest between each exercise so that all the lactic acid and CO? can be carried away. The tiredness of the student will affect the pace at which the subject performs their exercise. This is why it is crucial for fair results throughout the exercise. It is also necessary to allow the subject to recover before carrying on with their exercise. We must measure the subject’s pulse and respiratory rates in the same position as we did their resting rates. If we do not, we would not get accurate results. If we were to take the subject’s pulse rate standing up the heart rate would rise because the muscles are working to keep the subject upright. The heart rate would have to work harder in order to keep their muscles working. We decided to measure the subject’s pulse and respiratory rates whilst sitting down because there would be no additional stress on their heart, which would increase their heart rate. Their heart rate should also return to its resting heart rate due to the decrease of muscle use. I have placed the results from our experiment in form of a table and will use the average results to form a graph. I have also prepared a graph to show the results throughout the exercise. As the results show the highest increase in the pulse rate is in exercise 2 where the pulse rises by 44 BPM and the respiratory rate by 8 RR. Thereafter it continues to rise by 40 BPM and 8 RR. We did however experience a higher respiratory rate in the second lot of results in exercise 4 where the respiratory rate did rise by 12 RR. During exercise, the subject’s heart rate, systolic blood pressure, and their cardiac output (the amount of blood pumped per heart beat) all increase to maintain a state of balance, known as homeostasis. Homeostasis is a self-regulating process by which the human body maintains internal stability under fluctuating environmental conditions. Blood flow to the subject’s heart, their muscles, and their skin increase. Sweat glands secrete a salty solution that evaporates from the skin, taking heat with it. Their body’s metabolism becomes more active, producing CO? and H+ in the muscles and consequently lowers PH. The subject breathes faster and deeper to supply the oxygen required by this increased metabolism. With strenuous exercise, their body’s metabolism exceeds the oxygen supply and begins to use alternate biochemical processes that do not require oxygen. These processes generate lactic acid, which enters their blood stream. The subject’s cardiovascular system, their breathing system and their muscles work in conjunction with each other in order to perform their tasks more efficiently. A vital process of exercise is respiration (the production of energy). Principally, respiration is the breakdown of oxygen and glucose into carbon dioxide, water and ATP. Aerobic respiration requires oxygen and has the ability to break down both fatty acids and glucose. Anaerobic respiration takes place when there is a lack of oxygen, a lactate is formed and fatty acids cannot be broken down. (Boyle and Senior Pgs. 62, Pg. 215 and Pg. 222) Tiffin (Northumberland College Notes Feb’12) Glucose + Oxygen Carbon Dioxide + Water – C6H12O6 + 6O? —–>6CO? +6H? O+Energy Oxygen is taken into the subject’s lungs and then diffused into their bloodstream. Cells need oxygen to respire so more oxygen needs to be transported to muscle cells. This then causes the subject to breathe more deeply. Thei r intercostal muscles (muscles in between the ribs) contract up and out, moving the subject’s ribs and diaphragm up and out (a sheet of muscle at the bottom of the thorax, chest cavity). This increases the subject’s space available in their lungs for air to fill. More air in the lungs means there is more oxygen, so that more oxygen can be diffused into the bloodstream. The number of the subject’s breaths increases too, to maintain a high concentration gradient. Heart rate also needs to increase to keep their blood flowing through the lungs. The subject’s heart and respiratory rates rise because during exercise, their cell respiration in the muscles increase, so the level of carbon dioxide in their blood rises. Carbon dioxide is slightly acid, the brain detects the rising acidity in the subject’s blood, their brain then sends a signal through the nervous system to their lungs to breathe faster and deeper. Blood flows from areas of high pressure to areas of low pressure. The area of high pressure is the pressure created by the contraction of the subject’s ventricles, which forces blood out of their heart into the aorta. Resistance is caused by friction between the blood and the vessel walls. Gaseous exchange in the subject’s lungs increases allowing more oxygen into their circulatory system and removing more carbon dioxide. The subject’s brain then sends a signal to the sinoatrial node (SAN) to make the heart beat faster. Heart rate is controlled by the SAN. The subject’s rate goes up or down when the SAN receives information via their two automatic nerves. (Boyle and Senior Pgs. 160-162) Tiffin (Northumberland College Notes Jan-Feb 2012) †¢ Their sympathetic or accelerator nerve which speeds up their heart rate. The synapses at the end of this nerve secrete noradrenaline. †¢ Their parasympathetic or decelerator nerve, a branch of their vagus nerve, slows down their heart rate. (Boyle and Senior Pg. 162) A negative feedback system controls the subject’s level of carbon dioxide. During exercise, their blood level of carbon dioxide starts to rise. This is detected by chemoreceptors situated in three places: the carotid artery, the aorta and the medulla. Nerve impulses travel from these receptors to the subject’s cardiovascular centre. In response, their cardiovascular centre sends impulses down the sympathetic nerve to increase the subject’s heart rate. Their heart rate returns to normal after the cardiovascular centre sends impulses down the parasympathetic nerve once carbon dioxide levels have dropped. Boyle and Senior Pg. 162) Tiffin (Northumberland College Notes Feb’12) At rest During Exercise These images illustrate the alveoli and a red blood cell during rest and activity. This is the site where the red blood cells exchange carbon dioxide molecules for oxygen molecules to transport throughout the body. Notice the increase of both molecules as activity increases. (Zygote Media Group, Inc. ) The heart’s natural pacemaker – the SA node – sends out regular electrical impulses from the top chamber (the atrium) causing it to contract and pump blood into the bottom chamber (the ventricle). The electrical impulse is then conducted to the ventricles through a form of ‘junction box’ called the AV node. The impulse spreads into the ventricles, causing the muscle to contract and to pump out the blood. The blood from the right ventricle goes to the lungs, and the blood from the left ventricle goes to the body. (SADS Sudden Arrhythmic Death Syndrome) Conclusion: I have concluded, with the evidence provided in the graphs and table, in which the pulse and ventilation rates do increase during exercise. Overall, the results confirm the initial prediction that the heart and ventilation rates increase during exercise and return to normal level shortly after exercise has been completed. Heart and ventilation rates increased during the high intensity exercise to feed the body’s need for more oxygen and energy have been decreasing gradually immediately after exercise has finished as the muscles did not need more energy than usually. It is important to take into account each individual’s personal health, fitness and lifestyle when considering the effects of exercise. Generally, the fitter the individual, more quickly the resting rate is achieved.

Learn How Animals Are Classified

For centuries, the practice of naming and classifying living organisms into groups has been an integral part of the study of nature.  Aristotle (384BC-322BC) developed the first known method of classifying organisms, grouping organisms by their means of transport such as air, land, and water. A number of other naturalists followed with other classification systems. But it was Swedish botanist, Carolus (Carl) Linnaeus (1707-1778) that is considered to be the pioneer of modern taxonomy. In his book Systema Naturae, first published in 1735, Carl Linnaeus introduced a rather clever way to classify and name organisms. This system, now referred to as Linnaean taxonomy, has been used to varying extents, ever since. About Linnaean Taxonomy Linnaean taxonomy categorizes organisms into a hierarchy of kingdoms, classes, orders, families, genera, and species based on shared physical characteristics. The category of phylum was added to the classification scheme later, as a hierarchical level just beneath kingdom. Groups at the top of the hierarchy (kingdom, phylum, class) are more broad in definition and contain a greater number of organisms than the more specific groups that are lower in the hierarchy (families, genera, species). By assigning each group of organisms to a kingdom, phylum, class, family, genus, and species, they can then be uniquely characterized. Their membership in a group tells us about the traits they share with other members of the group, or the traits that make them unique when compared to organisms in groups to which they do not belong. Many scientists still use the Linnaean classification system to some extent today, but it is no longer the only method for grouping and characterizing organisms. Scientists now have many different ways of identifying organisms and describing how they relate to each other. To best understand the science of classification, it will help to first examine a few basic terms: classification - the systematic grouping and naming of organisms based on shared structural similarities, functional similarities, or evolutionary historytaxonomy - the science of classifying organisms (describing, naming, and categorizing organisms)systematics - the study of the diversity of life and the relationships between organisms Types of Classification Systems With an understanding of classification, taxonomy, and systematics, we can now examine the different types of classifications systems that are available. For instance, you can classify organisms according to their structure, placing organisms that look similar in the same group. Alternatively, you can classify organisms according to their evolutionary history, placing organisms that have a shared ancestry in the same group. These two approaches are referred to as phenetics and cladistics and are defined as follows: phenetics  - a method of classifying organisms that is based on their overall similarity in physical characteristics or other observable traits (it does not take phylogeny into account)cladistics  - a method of analysis (genetic analysis, biochemical analysis, morphological analysis) that determines relationships between organisms that are based solely on their evolutionary history In general, Linnaean taxonomy uses  phenetics  to classify organisms. This means it relies on physical characteristics or other observable traits to classify organisms and does consider the evolutionary history of those organisms. But keep in mind that similar physical characteristics are often the product of shared evolutionary history, so Linnaean taxonomy (or phenetics) sometimes reflects the evolutionary background of a group of organisms. Cladistics  (also called phylogenetics or phylogenetic systematics) looks to the evolutionary history of organisms to form the underlying framework for their classification. Cladistics, therefore, differs from phenetics in that it is based on  phylogeny  (the evolutionary history of a group or lineage), not on the observation of physical similarities. Cladograms When characterizing the evolutionary history of a group of organisms, scientists develop tree-like diagrams called cladograms. These diagrams consist of a series of branches and leaves that represent the evolution of groups of organisms through time. When a group splits into two groups, the cladogram displays a node, after which the branch then proceeds in different directions. Organisms are located as leaves (at the ends of the branches).   Biological Classification Biological classification is in a continual state of flux. As our knowledge of organisms expands, we gain a better understanding of the similarities and differences among various groups of organisms. In turn, those similarities and differences shape how we assign animals to the various groups (taxa). taxon  (pl. taxa) - taxonomic unit, a group of organisms that has been named Factors That Shaped High-Order Taxonomy The invention of the microscope in the mid-sixteenth century revealed a minute world filled with countless new organisms that had previously escaped classification because they were too tiny to see with the naked eye. Throughout the past century, rapid advances in evolution and genetics (as well as a host of related fields such as cell biology, molecular biology, molecular genetics, and biochemistry, to name just a few) constantly reshape our understanding of how organisms relate to one another and shed new light on previous classifications. Science is constantly reorganizing the branches and leaves of the tree of life. The vast changes to a classification that have occurred throughout the history of taxonomy can best be understood by examining how the highest level taxa (domain, kingdom, phylum) have changed throughout history. The history of taxonomy stretches back to the 4th century BC, to the times of Aristotle and before. Since the first classification systems emerged, dividing the world of life into various groups with various relationships, scientists have grappled with the task of keeping classification in sync with scientific evidence. The sections that follow provide a summary of the changes that have taken place at the highest level of biological classification over the history of taxonomy. Two Kingdoms (Aristotle, during 4th century BC) Classification system based on:  Observation (phenetics) Aristotle was among the first to document the division of life forms into animals and plants. Aristotle classified animals according to observation, for example, he defined high-level groups of animals by whether or not they had red blood (this roughly reflects the division between vertebrates and invertebrates used today). Plantae  - plantsAnimalia  - animals Three Kingdoms (Ernst Haeckel, 1894) Classification system based on:  Observation (phenetics) The three kingdom system, introduced by Ernst Haeckel in 1894, reflected the long-standing two kingdoms (Plantae and Animalia) that can be attributed to Aristotle (perhaps before) and added third kingdom, Protista that included single-celled eukaryotes and bacteria (prokaryotes). Plantae  - plants (mostly autotrophic, multi-cellular eukaryotes, reproduction by spores)Animalia  - animals (heterotrophic, multi-cellular eukaryotes)Protista  - single-celled eukaryotes and bacteria (prokaryotes) Four Kingdoms (Herbert Copeland, 1956) Classification system based on:  Observation (phenetics) The important change introduced by this classification scheme was the introduction of the Kingdom Bacteria. This reflected the growing understanding that bacteria (single-celled prokaryotes) were very much different from single-celled eukaryotes. Previously, single-celled eukaryotes and bacteria (single-celled prokaryotes) were grouped together in the Kingdom Protista. But Copeland elevated Haeckels two Protista phyla to the level of kingdom. Plantae  - plants (mostly autotrophic, multi-cellular eukaryotes, reproduction by spores)Animalia  - animals (heterotrophic, multi-cellular eukaryotes)Protista  - single-celled eukaryotes (lack tissues or extensive cellular differentiation)Bacteria  - bacteria (single-celled prokaryotes) Five Kingdoms (Robert Whittaker, 1959) Classification system based on:  Observation (phenetics) Robert Whittakers 1959 classification scheme added the fifth kingdom to Copelands four kingdoms, the Kingdom Fungi (single and multi-cellular osmotrophic eukaryotes) Plantae  - plants (mostly autotrophic, multi-cellular eukaryotes, reproduction by spores)Animalia  - animals (heterotrophic, multi-cellular eukaryotes)Protista  - single-celled eukaryotes (lack tissues or extensive cellular differentiation)Monera  - bacteria (single-celled prokaryotes)Fungi  (single and multi-cellular osmotrophic eukaryotes) Six Kingdoms (Carl Woese, 1977) Classification system based on:  Evolution and molecular genetics (Cladistics/Phylogeny) In 1977, Carl Woese extended Robert Whittakers Five Kingdoms to replace Kingdom bacteria with two kingdoms, Eubacteria and Archaebacteria. Archaebacteria differ from Eubacteria in their genetic transcription and translation processes (in Archaebacteria, transcription, and translation more closely resembled eukaryotes). These distinguishing characteristics were shown by molecular genetic analysis. Plantae  - plants (mostly autotrophic, multi-cellular eukaryotes, reproduction by spores)Animalia  - animals (heterotrophic, multi-cellular eukaryotes)Eubacteria  - bacteria (single-celled prokaryotes)Archaebacteria  - prokaryotes (differ from bacteria in their genetic transcription and translation, more similar to eukaryotes)Protista  - single-celled eukaryotes (lack tissues or extensive cellular differentiation)Fungi  - single and multi-cellular osmotrophic eukaryotes Three Domains (Carl Woese, 1990) Classification system based on:  Evolution and molecular genetics (Cladistics/Phylogeny) In 1990, Carl Woese put forth a classification scheme that greatly overhauled previous classification schemes. The three-domain system he proposed is based on molecular biology studies and resulted in the placement of organisms into three domains. BacteriaArchaeaEukarya

Analysis Of The Play Red By John Logan - 1633 Words

The play RED by John Logan was a phenomenon. It portrays artist Mark Rothko at a serious time of his life, a time where he was becoming depressed and even considering suicide. The play deeply expresses Rothko’s conflicted mindset about the role of art. The conflict between his intellect and will for art represents an internal battle that artists may experience when creating. The play is also a good depiction about the ideas that society has on art... art appreciation. At the same time, the play shares an exhilaration of creating a piece of art. It is for these reasons that the play itself is a work of art. Rothko’s dichotomy was very distinct. It was revealed through the only two characters in the play, Rothko and his assistant Ken. Rothko was portrayed as a very aggressive man who drank, smoked, and became angry at times. Rothko was very passionate about his art so when he was presented the opportunity to exhibit a series of his paintings at the Four Seasons restauran t, he accepted. 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